YouTube Channel | Creative Direction | Channel Promotion | Video Content      
Official Comedy was launched in 2012 as part of the YouTube Original Channel & Content Initiative.  
In preparation for the launch, I directed the creative production of an eclectic mix of "DIY" & "fanzine" styled social, print, digital and motion elements as well as a slate of original video content.  The channel quickly accumulated 35 million video views and 253 thousand subscribers.  
In 2013, the popular Spotify Official Comedy app was launched and added to the mix, extending OC's reach beyond the YouTube platform.  It remains the top comedy app on Spotify.
"Worst Villain Ever" - Original Video Content
Official Comedy on Spotify - selected as a 2014 Webby Awards Official Honoree.  
Animated Logo Stings
Here are a few examples of the channel's original video content.  See additional videos here
Impermanence - Instant Life Lessons: Ep. 1
Love's A Bitch
Boomerang Kids: Welcome Home, Get a Job
Rubber chicken keychain - VidCon 2012 handout, "A Laugh Riot!"

More to See...

M•A•C COSMETICS •• Interactive Video Advertising
Choose-Your-Adventure Holiday Campaign Extension
LOOK TV •• Channel Creative
Strategy, Direction, Content, Promotion & Branding for Digital Lifestyle & Fashion Video Network
Film Key Art
Design for Indie-Documentary Film
NETWORK A •• Branded Video Content
Creative Strategy for Action Sports & Lifestyle Programming + Native Advertising
PGA TOUR •• On-Air Promos
Broadcast Campaign for the World Golf Championships
WEB.COM TOUR •• Broadcast Campaign
Multi-Spot Television + Online Campaign for PGA TOUR
WOWSBURG •• Brand Development
Identity Design for Start-Up Digital Company
PBS KIDS •• Off-Air Promotion
Launch promotion for PBS KIDS show "Chuck Vanderchuck's Something Something Explosion!"
NETWORK A •• Action Sports Media
Creative Direction, Strategy & Design for Online-Only Video Network
Esto Es Latinoamérica
Creative Direction for Branded Travel & Lifestyle Show with Latin America Based Audience
Back to Top