YouTube Channel | Creative Direction | Channel Promotion | Video Content
Official Comedy was launched in 2012 as part of the YouTube Original Channel & Content Initiative.
In preparation for the launch, I directed the creative production of an eclectic mix of "DIY" & "fanzine" styled social, print, digital and motion elements as well as a slate of original video content. The channel quickly accumulated 35 million video views and 253 thousand subscribers.
In 2013, the popular Spotify Official Comedy app was launched and added to the mix, extending OC's reach beyond the YouTube platform. It remains the top comedy app on Spotify.
Animated Logo Stings