Challenge:  Help a Travel, Lifestyle & Entertainment Media start-up, with a predetermined name, find its audience in a saturated On-Demand TV and digital programming marketplace.   
Solution:  Streamline branding and design across all touch points. Introduce new ways for the audience to interact with the brand via its web site and social media portals. Introduce a promotional strategy and style that unites branding and content. Develop new shows that better reflect the intended audience's interests, age range and incomes. 
P•T•A Network's flagship travel channel can be viewed and experienced on OTT TV Sets (Roku & Amazon Fire), Online (thepta.com), Mobile Devices, In-Flight Entertainment (Delta Air Lines), Hotel Rooms (Sonifi) and other Away-from-Home platforms worldwide.
This project is an overview of the real and explorative elements that went into concepting, designing, developing and launching the channel and video-first web site, as well as its branded entertainment, mobile app, promotional campaigns, advertising and episodic show content.

Creative Direction | Strategy | Branding | Design | Content Development 
Web Site and Portal to Online Viewing of Channel's Original Series
Streaming Media Player Layout  |  Amazon Fire TV
Network Cross-Platform Sizzle Reel
Overview Video of Network's Original Series
Travel+Leisure Magazine Ad
Out-of-Home Advertising
Show-Specific Ads
Short Travel Tip Video Example

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