Creative Direction | Pre-School Show Branding | Millennial Parent Targeted Off-Air Campaign
Challenge: Create show branding and off-air promo campaign for a re-imagined "Mr. Roger's Neighborhood," now told through the adventures of Daniel Tiger, a much-loved character from the original series.
Solution: The show introduces a new generation of preschool viewers to a "neighborhood" with a rich legacy. The simple and iconic image of Mr. Roger's trademark red cardigan is referenced in the ads and in the new branding. As in the original show, "Daniel Tiger's Neighborhood" gives very young viewers simple ways to deal with life's little ups and downs, and the off-air campaign clearly conveys that benefit for both the kids and their parents.
More to See...
M•A•C COSMETICS •• Interactive Video Advertising
Choose-Your-Adventure Holiday Campaign Extension
PTA •• Multi-Platform Media Start-Up
Direction, Design, Brand & Content Strategy + Promotion for On-Demand Travel Entertainment Network
OFFICIAL COMEDY •• Video Content
Creative Direction, Strategy, Promotion & Branding for On-Demand Comedy Network
DC SHOES 20|94 •• Product Launch
Award-Winning Campaign Created for International Merchandise Rollout
MTV •• Talk Show Launch
Creative Direction, Promotion & Packaging for Television Debut and Host Introduction
PwC | THE FIRST TEE •• Broadcast Spots
Creative Direction for PwC | PGA TOUR Television & Online Campaign
SANCTUARY •• Key Art
Creative Direction, Photo Illustration & Design for Sci-Fi Movie Promotion
WEB.COM TOUR •• Broadcast Campaign
Multi-Spot Television + Online Campaign for PGA TOUR
NETWORK A •• Channel Promotion & Identity
Social Video & Mobile Campaign for Online Video-First Action Sports Channel
TOURIUS •• Learning Adventures
Branding and identity development, website design, catalog, uniform and merchandise for educational travel and voluntourism business.