PGA TOUR | Creative Direction | Broadcast Campaign
Challenge:  Create a broadcast campaign to promote awareness of the World Golf Championships and reinforce the global reach of the tournament.   
Solution:  I produced these spots as part of the ongoing promotion and branding of the Championships. They were designed to frame the action and intensity of the sport as well as to underscore the world-class level of competition. The on-screen copy is simple and direct and the continent shapes contain and bring order to the disparate footage. A faux Jumbotron screen pattern was added to the footage to increase the sense of scale and reiterate graphic elements used elsewhere in WGC branding. 
Cadillac Championship - showing larger pixel / monitor effect

More to See...

Esto Es Latinoamérica
Creative Direction for Branded Travel & Lifestyle Show with Latin America Based Audience
Creative Direction, Photo Illustration & Design for Sci-Fi Movie Promotion
PwC | THE FIRST TEE •• Broadcast Spots
Creative Direction for PwC | PGA TOUR Television & Online Campaign
DC SHOES 20|94 •• Product Launch
Award-Winning Campaign Created for International Merchandise Rollout
NETWORK A •• Action Sports Media
Creative Direction, Strategy & Design for Online-Only Video Network
Opening Credits for Short Film - Tactile Design, Illustration and Motion Graphics
M•A•C COSMETICS •• Interactive Video Advertising
Choose-Your-Adventure Holiday Campaign Extension
Film Key Art
Design for Indie-Documentary Film
PBS KIDS •• Off-Air Promotion
Launch promotion for PBS KIDS show "Chuck Vanderchuck's Something Something Explosion!"
NETWORK A •• Branded Video Content
Creative Strategy for Action Sports & Lifestyle Programming + Native Advertising
Back to Top