PGA TOUR | Creative Direction | Broadcast Campaign
Challenge: Create a broadcast campaign to promote awareness of the World Golf Championships and reinforce the global reach of the tournament.
Solution: I produced these spots as part of the ongoing promotion and branding of the Championships. They were designed to frame the action and intensity of the sport as well as to underscore the world-class level of competition. The on-screen copy is simple and direct and the continent shapes contain and bring order to the disparate footage. A faux Jumbotron screen pattern was added to the footage to increase the sense of scale and reiterate graphic elements used elsewhere in WGC branding.