MODULAR CONTENT SYSTEM ••• Digital Shelf
Foundational video and image library for multinational snack foods, confectionery and beverage company. FMCG digital shelf assets for e-commerce.
Content Strategy + Creative Direction
HOME RENOVATION & DESIGN •• Virtual Showroom Experience
Augmented Reality Application • Mobile XR Product Visualization, Interior Design Assistant and e-Commerce Shopping Tool.
S.N.A.P. BENEFITS •• VR-Based Training Experience
Soft skills-focused, in-person interview training for social services caseworkers. Immersive storytelling with dynamic user-guided narrative and natural language processing voice interface.
Oculus VR | 360-Degree Experience
PTA | ON-DEMAND TRAVEL •• Multi-Platform Media Start-Up
Direction & Design, Content Strategy, Development & Production, Branding and Promotion for On-Demand / OTT Travel Entertainment Network & Travel+Leisure Magazine Content Partner.
LIBBEY GLASS ••• e-Commerce Product & Lifestyle Content
Creative Direction + Content Strategy | Global Glass & Tableware Manufacturer - Multi-Retailer Digital Shelf Assets
TOURIUS •• Learning Adventures
Branding and identity development, website design, catalog, uniform and merchandise for educational travel and voluntourism business.
Service Design and Customer Experience Strategy
PERSONALIZED INSURANCE ONBOARDING •• Interactive
National health insurance video-based "new joiner" welcome presentation, personalized benefits overview and on-the-go reference. Dynamic data-customization | securely accessed | continuously updated.
XR/XD •• Extended Reality | Immersive Experiences
Cross-Industry Experience Design & Innovation Montage: Creative Direction & Design, Strategy & Development of 360-degree, AR | VR content and tools for retail, brand engagement, education & training
VIRTUAL REALITY •• Immersive Training for Child Welfare
An interactive in-home assessment training experience that uses immersive storytelling and experiential learning to develop staff, recruit across human services and help keep kids safe.
Oculus VR | 360-Degree Experience
M•A•C COSMETICS •• Interactive Personalized Advertising
Choose-Your-Adventure Holiday Campaign Extension | Mobile | Video-Based | Social | Shareable | Measurable
WOWSBURG •• Brand Strategy | Creative Development
Identity Design and go-to-market Strategy for Start-Up Digital Company
SMALL COMMERCIAL INSURANCE •• New Business Platform
Content Strategy & Creative Direction | Marketing and Training Content
ACCENTURE + ADOBE •• Joint Alliance
Live-Marketing Event | Experiential Design | Communications
NETWORK A •• Action Sports Media
Creative Direction, Content Strategy, Experience Design and Experiential Marketing for Online-Only Video Network
PBS KIDS •• Brand Strategy + Promotion
Creative Direction, Brand Development, Digital Marketing Strategy and Launch Campaign for (now iconic) Children's Educational Programming | "Daniel Tiger"
From the archive - but timeless.
DC SHOES 20|94 •• Product Launch
Award-Winning Campaign Created for International Merchandise Rollout
CFDA | Cadillac •• Site-Specific Installation
72-screen live marketing of fashion & jewelry and automobiles in pop-up co-branded NYC | SoHo showroom and public co-working space.
WEB.COM TOUR •• Broadcast Campaign
Multi-Spot Television + Online Campaign for PGA TOUR
NETWORK A •• OTT Channel Promotion & Identity
Social Video & Mobile Campaign for Online Video-First Action Sports Channel