
I am a creative director and designer who uses human-centered product and service design, storytelling, art, data and technology to solve complex challenges and drive positive impact for global organizations.
I apply my industrial design and brand marketing background to understand how people behave in physical, digital, and virtual environments - and I identify, communicate, and fully develop opportunities that deliver lasting value and business equity.
As a seasoned strategist, my approach to solving thorny problems is solution agnostic and results-oriented. I leverage insights and data to lead hybrid teams in the development of transformational digital, physical, and content-based solutions that improve customer & employee experience and build brand loyalty.
AREAS OF EXPERTISE:
• Experience Strategy & Design
• Product, Service & Content Innovation
• UED|UX / Systems Thinking / Design Thinking / HCI
• Workshops / Learning Agendas / Market, User & Process Research
• Agile Workflows & Systems / Certified SAFe® for Lean Enterprise 5.0
• Experience Strategy & Design
• Product, Service & Content Innovation
• UED|UX / Systems Thinking / Design Thinking / HCI
• Workshops / Learning Agendas / Market, User & Process Research
• Agile Workflows & Systems / Certified SAFe® for Lean Enterprise 5.0
• Creative Direction & Scaled Creative Production
• Branding / Visual Design
• Content Strategy / Brand Strategy
• Campaign Development / Content Creative (Social + E-Commerce) / Brand Storytelling
• Extended Reality (AR/VR/MR) / Immersive & Emerging Tech Design
• Video & Photo Direction & Production / CGI / Post-Production / Audio
• Mobile / Display / OTT / Experiential / Emerging Formats / Omnichannel / CRM / Personalization
• Content Strategy / Brand Strategy
• Campaign Development / Content Creative (Social + E-Commerce) / Brand Storytelling
• Extended Reality (AR/VR/MR) / Immersive & Emerging Tech Design
• Video & Photo Direction & Production / CGI / Post-Production / Audio
• Mobile / Display / OTT / Experiential / Emerging Formats / Omnichannel / CRM / Personalization
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