I am a diversely experienced design leader who uses human-centered product and service design to solve complex challenges and drive positive impact for global organizations.
  
I apply my industrial design and brand marketing background to understand how people behave in physical, digital, and virtual environments - and I identify, communicate, and fully develop opportunities that deliver lasting value and business equity.
  
As a seasoned strategist, designer, researcher, and content creator/producer, my approach to solving thorny problems is solution agnostic and results-oriented.  I leverage insights and data to lead hybrid teams in the development of transformational digital, physical, and content-based solutions that improve customer & employee experience and build brand loyalty.   
       
AREAS OF EXPERTISE:
    
•    Design Direction / UED|UX
•    Product, Service & Content Innovation 
•    Experience Strategy / Systems Thinking / Design Thinking / HCI
•    Workshops / Learning Agendas / Market, User & Process Research
•    Agile Workflows & Systems / Certified SAFe® for Lean Enterprise 5.0

•    Creative Direction / Branding / Visual Design
•    Content Strategy / Brand Strategy
•    Campaign Development / Content Creative (Social + E-Commerce) / Brand Storytelling 
•    Extended Reality (AR/VR/MR) / Immersive & Emerging Tech Design
•    Video & Photo Direction & Production / CGI / Post-Production / Audio
•    Mobile / Display / OTT / Experiential / Emerging Formats / Omnichannel

More on LinkedIn

Certified SAFe® 5 Agilist

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