I am a creative director and experience designer that uses human-centered insights, storytelling, art, and technology to solve complex challenges and drive positive impact for global organizations.
  
I apply my industrial design and brand marketing background to understand and influence how people behave in physical, digital, and virtual environments - and I identify and develop opportunities that deliver lasting value and business equity.
  
As a seasoned strategist and creative lead, my approach to solving thorny problems is solution agnostic and results-oriented.  I leverage experience in advertising, consulting and design to develop relevant and transformational digital, virtual and content-based solutions that improve customer & employee experience and build brand loyalty.   
       
AREAS OF EXPERTISE:
    
•    Experience Strategy & Human-Centered Design
•    Product, Service & Content Innovation 
•    UED|UX / Systems Thinking / Design Thinking
•    Personas / Omnichannel Journeys / Blueprints  
•    Workshops / Learning Agendas / Qualitative Research / Whitespace Mapping
•    Agile Workflows & Systems / Certified SAFe® for Lean Enterprise 5.0 / Scaled DesignOps

•    Creative Direction & Scaled Creative Production
•    Campaign Development / Content Creative (Social + E-Commerce) / Brand Storytelling
•    Branding / Visual Design / Copy & Scriptwriting 
•    Omnichannel Content Strategy / Personalization 
•    Extended Reality (VR/AR/MR) / Immersive Tech Development & Design
•    Video & Photo Direction & Production / CGI & VFX / Virtual Production / Post-Production / Audio
•    Mobile / Display / Broadcast / OTT / Experiential / Emerging Formats

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