
I am an experience strategist and content specialist who uses human-centered insights, storytelling, art, and technology to solve complex challenges and drive positive impact for global organizations.
I apply my industrial design and brand marketing background to understand and influence how people behave in physical, digital, and virtual environments - and I identify and develop opportunities that deliver lasting value and business equity.
As a seasoned strategist and creative lead, my approach to solving thorny problems is solution agnostic and results-oriented. I leverage experience in advertising, management consulting and design to develop relevant and transformational digital, virtual and content-based solutions that improve customer & employee experience and build brand loyalty.
AREAS OF EXPERTISE:
• Experience Strategy & Human-Centered Design
• Product, Service & Content Innovation
• UED|UX / Systems Thinking / Design Thinking
• Experience Strategy & Human-Centered Design
• Product, Service & Content Innovation
• UED|UX / Systems Thinking / Design Thinking
• Personas / Omnichannel Journeys / Blueprints
• Workshops / Learning Agendas / Qualitative Research / Whitespace Mapping
• Agile Workflows & Systems / Certified SAFe® for Lean Enterprise 5.0 / Scaled DesignOps
• Workshops / Learning Agendas / Qualitative Research / Whitespace Mapping
• Agile Workflows & Systems / Certified SAFe® for Lean Enterprise 5.0 / Scaled DesignOps
• Creative Direction & Scaled Creative Production
• Campaign Development / Content Creative (Social + E-Commerce) / Brand Storytelling
• Branding / Visual Design / Copy & Scriptwriting
• Omnichannel Content Strategy / Personalization
• Extended Reality (VR/AR/MR) / Immersive Tech Development & Design
• Video & Photo Direction & Production / CGI & VFX / Virtual Production / Post-Production / Audio
• Mobile / Display / Broadcast / OTT / Experiential / Emerging Formats
• Omnichannel Content Strategy / Personalization
• Extended Reality (VR/AR/MR) / Immersive Tech Development & Design
• Video & Photo Direction & Production / CGI & VFX / Virtual Production / Post-Production / Audio
• Mobile / Display / Broadcast / OTT / Experiential / Emerging Formats
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