Brand Development & Identity Design for Digital Startup
Role: Design Director | Brand & Identity Development
Challenge: Create a memorable identity for a start-up online real estate video and photo sharing service specifically targeted to younger sellers, DIY'ers, and the FSBO (for sale by owner) market.
Anyone who has ever bought or sold an apartment or house is aware of the importance of photographs and videos in making the all-important first online impression. Wowsburg promises to make tutorials, social sharing, and feedback easy for users who prefer to handle that aspect of the sale themselves.Solution: The perfect house, from the perfect angle on a perfect day, may not be possible to capture in a photo or video, so that idyllic image is conveyed instead with this iconic representation. The new logo and company name reflect the this-is-it moment of seeing your next home for the first time.