As a startup in the travel & tourism industry, Tourius intends to stand out from its competition by offering highly-personalized educational and "voluntourism" adventures.  With a mix of stateside and international destinations, and experiential activities that range from cooking and language classes to conservation efforts and excavations, Tourius connects travelers to the world in a deeper and more meaningful way.        
Travel can be exhilarating and, at times, life-changing.  More often, however, it falls somewhere short of that.  For travelers interested in returning with something more than a tan and trinkets, an instructional / learning or volunteering component is an ideal solution.     
Challenge:  Create an identity and visual language for the company as well as a copy platform that both unifies and elevates the brand.
Creative Direction | Brand & Identity Development + Design

More to See...

LIBBEY GLASS ••• e-Commerce Product & Lifestyle Content
Creative Direction + Content Strategy | Global Glass & Tableware Manufacturer - Multi-Retailer Digital Shelf Assets
PBS KIDS •• Branding + Promotion
Creative Direction, Brand Development, Digital Marketing Strategy and off-air Launch Campaign for (now iconic) Children's Educational Programming | "Daniel Tiger" From the archive - but timeless.
WEB.COM TOUR •• Broadcast Campaign
Multi-Spot Television + Online Campaign for PGA TOUR
CFDA | Cadillac •• Site-Specific Installation
72-screen live marketing of fashion & jewelry and automobiles in pop-up co-branded NYC | SoHo showroom and public co-working space.
PERSONALIZED INTERACTIVE ONBOARDING VIDEO •• Medicare
National health insurance "new joiner" welcome presentation and personalized plan benefits overview. Dynamic, data-customization | accessed via email PURL
ACCENTURE + ADOBE •• Joint Alliance
Live-Marketing Event | Experiential Design | Communications
NETWORK A •• Channel Promotion & Identity
Social Video & Mobile Campaign for Online Video-First Action Sports Channel
NETWORK A •• Action Sports Media
Creative Direction, Content Strategy, Experience Design and Experiential Marketing for Online-Only Video Network
S.N.A.P. Benefits •• VIRTUAL REALITY TRAINING
Soft Skills interview-based training experience for social services caseworkers. Immersive storytelling with dynamic user-guided narrative and natural voice processing. Oculus VR | 360-Degree Experience
WOWSBURG •• Brand Strategy | Creative Development
Identity Design and go-to-market Strategy for Start-Up Digital Company
Back to Top