NYC | SoHo-based Cadillac House defines itself as an experiential brand center, co-working office and rotating space for events, concerts and collaborative partnerships.  It features a public café, a "runway" for the display of automobiles, an outdoor terrace, an art gallery and a pop-up shop.  
A 72-monitor display system lines the walls of the space and helps transform its many surfaces with color, movement and texture via video, imagery and motion graphics.    
Challenge:  Incorporate the branding of fashion and jewelry design label Dannijo into the space.  Introduce the brand's rose-gold and oxidized metallic color scheme and feature its statement jewelry in a way that is both harmonious with the existing architecture and memorable to patrons and visitors.        
Creative Direction |  Design

More to See...

DC SHOES 20|94 •• Product Launch
Award-Winning Campaign Created for International Merchandise Rollout
PTA | ON-DEMAND TRAVEL •• Multi-Platform Media Start-Up
Direction & Design, Content Strategy, Development & Production, Branding and Promotion for On-Demand / OTT Travel Entertainment Network & Travel+Leisure Magazine Content Partner.
MODULAR CONTENT SYSTEM ••• Digital Shelf
Foundational video and image library for multinational snack foods, confectionery and beverage company. FMCG digital shelf assets for e-commerce. Content Strategy + Creative Direction
VIRTUAL REALITY •• Immersive Training for Child Welfare
An interactive in-home assessment training experience that uses immersive storytelling and experiential learning to develop staff, recruit across human services and help keep kids safe. Oculus VR | 360-Degree Experience
M•A•C COSMETICS •• Interactive Personalized Advertising
Choose-Your-Adventure Holiday Campaign Extension | Mobile | Video-Based | Social | Shareable | Measurable
XR/XD •• Extended Reality | Immersive Experiences
Cross-Industry Experience Design & Innovation Montage: Creative Direction & Design, Strategy & Development of 360-degree, AR | VR content and tools for retail, brand engagement, education & training
PBS KIDS •• Brand Strategy + Promotion
Creative Direction, Brand Development, Digital Marketing Strategy and Launch Campaign for (now iconic) Children's Educational Programming | "Daniel Tiger" From the archive - but timeless.
NETWORK A •• OTT Channel Promotion & Identity
Social Video & Mobile Campaign for Online Video-First Action Sports Channel
ACCENTURE + ADOBE •• Joint Alliance
Live-Marketing Event | Experiential Design | Communications
TOURIUS •• Learning Adventures
Branding and identity development, website design, catalog, uniform and merchandise for educational travel and voluntourism business. Service Design and Customer Experience Strategy
Back to Top