NYC | SoHo-based Cadillac House defines itself as an experiential brand center, co-working office and rotating space for events, concerts and collaborative partnerships. It features a public café, a "runway" for the display of automobiles, an outdoor terrace, an art gallery and a pop-up shop.
A 72-monitor display system lines the walls of the space and helps transform its many surfaces with color, movement and texture via video, imagery and motion graphics.
Challenge: Incorporate the branding of fashion and jewelry design label Dannijo into the space. Introduce the brand's rose-gold and oxidized metallic color scheme and feature its statement jewelry in a way that is both harmonious with the existing architecture and memorable to patrons and visitors.
Creative Direction | Design