NYC | SoHo-based Cadillac House defines itself as an experiential brand center, co-working office and rotating space for events, concerts and collaborative partnerships.  It features a public café, a "runway" for the display of automobiles, an outdoor terrace, an art gallery and a pop-up shop.  
A 72-monitor display system lines the walls of the space and helps transform its many surfaces with color, movement and texture via video, imagery and motion graphics.    
Challenge:  Incorporate the branding of fashion and jewelry design label Dannijo into the space.  Introduce the brand's rose-gold and oxidized metallic color scheme and feature its statement jewelry in a way that is both harmonious with the existing architecture and memorable to patrons and visitors.        
Creative Direction |  Design

More to See...

DC SHOES 20|94 •• Product Launch
Award-Winning Campaign Created for International Merchandise Rollout
S.N.A.P. Benefits •• VIRTUAL REALITY TRAINING
Soft Skills interview-based training experience for social services caseworkers. Immersive storytelling with dynamic user-guided narrative and natural voice processing. Oculus VR | 360-Degree Experience
LIBBEY GLASS ••• e-Commerce Product & Lifestyle Content
Creative Direction + Content Strategy | Global Glass & Tableware Manufacturer - Multi-Retailer Digital Shelf Assets
NETWORK A •• Action Sports Media
Creative Direction, Content Strategy, Experience Design and Experiential Marketing for Online-Only Video Network
WEB.COM TOUR •• Broadcast Campaign
Multi-Spot Television + Online Campaign for PGA TOUR
NETWORK A •• Channel Promotion & Identity
Social Video & Mobile Campaign for Online Video-First Action Sports Channel
ACCENTURE + ADOBE •• Joint Alliance
Live-Marketing Event | Experiential Design | Communications
WOWSBURG •• Brand Strategy | Creative Development
Identity Design and go-to-market Strategy for Start-Up Digital Company
XR •• Extended Reality | Immersive Experiences
Montage: Creative Direction, Strategy & Development of 360-degree, AR | VR content and experiences for retail, brand engagement, education & training
PBS KIDS •• Branding + Promotion
Creative Direction, Brand Development, Digital Marketing Strategy and off-air Launch Campaign for (now iconic) Children's Educational Programming | "Daniel Tiger" From the archive - but timeless.
Back to Top