Network A is a multi-platform action sports entertainment channel that was first launched as part of the YouTube Original Channel Initiative. With 287 million global video views and 1.7 million global subscribers, the network was ranked at various points as the fastest growing action sports collective on YouTube and also ranked in the top 1% of all YouTube channels.
I led this branding and overall design effort as part of Network A's evolution to a stand-alone (multi-platform) branded video entertainment channel during its official re-launch as networka.com.  This involved, in part, web, social, mobile, video and promotional components. 
From surfing to drifting to BMX, Network A brings fans exclusive coverage of the aspirational culture of action sports, delivered across all platforms, to all screens.  This new design helped convey the network's unique identity and personality and also allowed for future expansion to merchandise, non-video content, experiential, events and beyond.
Creative Direction | Strategy | Branding | Design | Content Development

More to See...

WOWSBURG •• Brand Strategy | Creative Development
Identity Design and go-to-market Strategy for Start-Up Digital Company
DC SHOES 20|94 •• Product Launch
Award-Winning Campaign Created for International Merchandise Rollout
PBS KIDS •• Branding + Promotion
Creative Direction, Brand Development, Digital Marketing Strategy and off-air Launch Campaign for (now iconic) Children's Educational Programming | "Daniel Tiger" From the archive - but timeless.
M•A•C COSMETICS •• Interactive Video Advertising
Choose-Your-Adventure Holiday Campaign Extension | Mobile | Sharable | Measurable
PTA •• Multi-Platform Media Start-Up
Direction, Design, Brand & Content Strategy + Promotion for On-Demand Travel Entertainment Network
HOME RENOVATION & DESIGN •• Virtual Showroom Experience
Augmented Reality Application • Mobile XR Product Visualization, Interior Design Assistant and e-Commerce Shopping Tool.
CFDA | Cadillac •• Site-Specific Installation
72-screen live marketing of fashion & jewelry and automobiles in pop-up co-branded NYC | SoHo showroom and public co-working space.
PERSONALIZED INTERACTIVE ONBOARDING VIDEO •• Medicare
National health insurance "new joiner" welcome presentation and personalized plan benefits overview. Dynamic, data-customization | accessed via email PURL
NETWORK A •• Channel Promotion & Identity
Social Video & Mobile Campaign for Online Video-First Action Sports Channel
LIBBEY GLASS ••• e-Commerce Product & Lifestyle Content
Creative Direction + Content Strategy | Global Glass & Tableware Manufacturer - Multi-Retailer Digital Shelf Assets
Back to Top