Channel Creative Direction | Social Media Promotion + Design + Branding

Network A is a video-first online action sports and lifestyle channel.  It's also a collective of athletes and creators who are passionate about living big and sharing their most interesting stories, photos and videos in the worlds of action & adventure.
This multi-part promo campaign was created specifically to help drive awareness of the channel across Facebook, Instagram, YouTube and Vine.  The videos below feature two reckless cats with a death wish who take their "live big" ethos a bit too far.     

More to See...

PTA •• Multi-Platform Media Start-Up
Direction, Design, Brand & Content Strategy + Promotion for On-Demand Travel Entertainment Network
S.N.A.P. Benefits •• VIRTUAL REALITY TRAINING
Soft Skills interview-based training experience for social services caseworkers. Immersive storytelling with dynamic user-guided narrative and natural voice processing. Oculus VR | 360-Degree Experience
TOURIUS •• Learning Adventures
Branding and identity development, website design, catalog, uniform and merchandise for educational travel and voluntourism business. Service Design and Customer Experience Strategy
CFDA | Cadillac •• Site-Specific Installation
72-screen live marketing of fashion & jewelry and automobiles in pop-up co-branded NYC | SoHo showroom and public co-working space.
SMALL COMMERCIAL INSURANCE •• New Business Platform
Strategy and Creative Direction | Marketing and Training Content
LIBBEY GLASS ••• e-Commerce Product & Lifestyle Content
Creative Direction + Content Strategy | Global Glass & Tableware Manufacturer - Multi-Retailer Digital Shelf Assets
NETWORK A •• Action Sports Media
Creative Direction, Content Strategy, Experience Design and Experiential Marketing for Online-Only Video Network
PERSONALIZED INTERACTIVE ONBOARDING VIDEO •• Medicare
National health insurance "new joiner" welcome presentation and personalized plan benefits overview. Dynamic, data-customization | accessed via email PURL
M•A•C COSMETICS •• Interactive Video Advertising
Choose-Your-Adventure Holiday Campaign Extension | Mobile | Sharable | Measurable
XR •• Extended Reality | Immersive Experiences
Montage: Creative Direction, Strategy & Development of 360-degree, AR | VR content and experiences for retail, brand engagement, education & training
Back to Top