On-Demand Media | Action Sports Lifestyle Brand & OTT Channel
Role: Executive Creative Director | Director of Brand Strategy & Short-Form Content Development
Network A is a multi-platform action sports entertainment channel that was first launched as part of the Google/YouTube Original Channel Initiative. With 287 million global video views and 1.7 million global subscribers, the network was ranked at various points as the fastest growing action sports collective on YouTube and also ranked in the top 1% of all YouTube channels.
I led this experience strategy and design effort as part of Network A's evolution to a stand-alone (multi-platform) branded video entertainment channel during its official re-launch as networka.com. This involved content planning and development, web & mobile design, social strategy, and promotional components.
From surfing to drifting to BMX, Network A brings fans exclusive coverage of the aspirational culture of action sports, delivered across all platforms, to all screens. This new design helped convey the network's unique identity and personality and also allowed for future expansion to merchandise, non-video content, experiential, events and beyond.
• • •
Examples of the Channel's Original Branded Content | Episodic Short-Form Series