Challenge:  Help a Travel, Lifestyle & Entertainment Media start-up, with a predetermined name, find its audience in a saturated On-Demand TV and digital programming marketplace.   
Solution:  Streamline branding and design across all touch points. Introduce new ways for the audience to interact with the brand via its web site and social media portals. Introduce a promotional strategy and style that unites branding and content. Develop new shows that better reflect the intended audience's interests, age range and incomes. 
P•T•A Network's flagship travel channel can be viewed and experienced on OTT TV Sets (Roku & Amazon Fire), Online (thepta.com), Mobile Devices, In-Flight Entertainment (Delta Air Lines), Hotel Rooms (Sonifi) and other Away-from-Home platforms worldwide.
This project is an overview of the real and explorative elements that went into concepting, designing, developing and launching the channel and video-first web site, as well as its branded entertainment, mobile app, promotional campaigns, advertising and episodic show content.

Creative Direction | Strategy | Branding | Design | Content Development 
Web Site and Portal to Online Viewing of Channel's Original Series
Streaming Media Player Layout  |  Amazon Fire TV
Network Cross-Platform Sizzle Reel
Overview Video of Network's Original Series
Travel+Leisure Magazine Ad
Out-of-Home Advertising
Show-Specific Ads
Short Travel Tip Video Example

More to See...

PERSONALIZED INTERACTIVE ONBOARDING VIDEO •• Medicare
National health insurance "new joiner" welcome presentation and personalized plan benefits overview. Dynamic, data-customization | accessed via email PURL
M•A•C COSMETICS •• Interactive Video Advertising
Choose-Your-Adventure Holiday Campaign Extension | Mobile | Sharable | Measurable
HOME RENOVATION & DESIGN •• Virtual Showroom Experience
Augmented Reality Application • Mobile XR Product Visualization, Interior Design Assistant and e-Commerce Shopping Tool.
SMALL COMMERCIAL INSURANCE •• New Business Platform
Strategy and Creative Direction | Marketing and Training Content
CFDA | Cadillac •• Site-Specific Installation
72-screen live marketing of fashion & jewelry and automobiles in pop-up co-branded NYC | SoHo showroom and public co-working space.
PBS KIDS •• Branding + Promotion
Creative Direction, Brand Development, Digital Marketing Strategy and off-air Launch Campaign for (now iconic) Children's Educational Programming | "Daniel Tiger" From the archive - but timeless.
WEB.COM TOUR •• Broadcast Campaign
Multi-Spot Television + Online Campaign for PGA TOUR
ACCENTURE + ADOBE •• Joint Alliance
Live-Marketing Event | Experiential Design | Communications
NETWORK A •• Action Sports Media
Creative Direction, Content Strategy, Experience Design and Experiential Marketing for Online-Only Video Network
LIBBEY GLASS ••• e-Commerce Product & Lifestyle Content
Creative Direction + Content Strategy | Global Glass & Tableware Manufacturer - Multi-Retailer Digital Shelf Assets
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