Challenge:  Help a Travel, Lifestyle & Entertainment Media start-up, with a predetermined name, find its audience in a saturated On-Demand TV and digital programming marketplace.   
Solution:  Streamline branding and design across all touch points. Introduce new ways for the audience to interact with the brand via its web site and social media portals. Introduce a promotional strategy and style that unites branding and content. Develop new shows that better reflect the intended audience's interests, age range and incomes. 
P•T•A Network's flagship travel channel can be viewed and experienced on OTT TV Sets (Roku & Amazon Fire), Online (Travel+Leisure content archive: thepta.com), Mobile Devices, In-Flight Entertainment (Delta Air Lines), Hotel Rooms (Sonifi) and other Away-from-Home platforms worldwide.
This project is an overview of the real and explorative elements that went into concepting, designing, developing and launching the channel and video-first web site, as well as its branded entertainment, mobile app, promotional campaigns, advertising and episodic show content.

Creative Direction | Brand Strategy | Design | Content Development 
Web Site and Portal to Online Viewing of Channel's Original Series
Streaming Media Player Layout  |  Amazon Fire TV
Network Cross-Platform Sizzle Reel
Overview Video of Network's Original Series
Travel+Leisure Magazine Ad
Out-of-Home Advertising
Show-Specific Ads
Short Travel Tip Video Example

More to See...

NETWORK A •• OTT Channel Promotion & Identity
Social Video & Mobile Campaign for Online Video-First Action Sports Channel
MODULAR CONTENT SYSTEM ••• Digital Shelf
Foundational video and image library for multinational snack foods, confectionery and beverage company. FMCG digital shelf assets for e-commerce. Content Strategy + Creative Direction
M•A•C COSMETICS •• Interactive Personalized Advertising
Choose-Your-Adventure Holiday Campaign Extension | Mobile | Video-Based | Social | Shareable | Measurable
DC SHOES 20|94 •• Product Launch
Award-Winning Campaign Created for International Merchandise Rollout
LIBBEY GLASS ••• e-Commerce Product & Lifestyle Content
Creative Direction + Content Strategy | Global Glass & Tableware Manufacturer - Multi-Retailer Digital Shelf Assets
S.N.A.P. BENEFITS •• VR-Based Training Experience
Soft skills-focused, in-person interview training for social services caseworkers. Immersive storytelling with dynamic user-guided narrative and natural language processing voice interface. Oculus VR | 360-Degree Experience
ACCENTURE + ADOBE •• Joint Alliance
Live-Marketing Event | Experiential Design | Communications
NETWORK A •• Action Sports Media
Creative Direction, Content Strategy, Experience Design and Experiential Marketing for Online-Only Video Network
HOME RENOVATION & DESIGN •• Virtual Showroom Experience
Augmented Reality Application • Mobile XR Product Visualization, Interior Design Assistant and e-Commerce Shopping Tool.
PBS KIDS •• Brand Strategy + Promotion
Creative Direction, Brand Development, Digital Marketing Strategy and Launch Campaign for (now iconic) Children's Educational Programming | "Daniel Tiger" From the archive - but timeless.
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