Challenge:  Help a Travel, Lifestyle & Entertainment Media start-up, with a predetermined name, find its audience in a saturated On-Demand TV and digital programming marketplace.   
Solution:  Streamline branding and design across all touch points. Introduce new ways for the audience to interact with the brand via its web site and social media portals. Introduce a promotional strategy and style that unites branding and content. Develop new shows that better reflect the intended audience's interests, age range and incomes. 
P•T•A Network's flagship travel channel can be viewed and experienced on OTT TV Sets (Roku & Amazon Fire), Online (thepta.com), Mobile Devices, In-Flight Entertainment (Delta Air Lines), Hotel Rooms (Sonifi) and other Away-from-Home platforms worldwide.
This project is an overview of the real and explorative elements that went into concepting, designing, developing and launching the channel and video-first web site, as well as its branded entertainment, mobile app, promotional campaigns, advertising and episodic show content.

Creative Direction | Strategy | Branding | Design | Content Development 
Web Site and Portal to Online Viewing of Channel's Original Series
Streaming Media Player Layout  |  Amazon Fire TV
Network Cross-Platform Sizzle Reel
Overview Video of Network's Original Series
Travel+Leisure Magazine Ad
Out-of-Home Advertising
Show-Specific Ads
Short Travel Tip Video Example

More to See...

HOME RENOVATION & DESIGN •• Virtual Showroom Experience
Augmented Reality Application • Mobile XR Product Visualization, Interior Design Assistant and e-Commerce Shopping Tool.
S.N.A.P. Benefits •• VIRTUAL REALITY TRAINING
Soft Skills interview-based training experience for social services caseworkers. Immersive storytelling with dynamic user-guided narrative and natural voice processing. Oculus VR | 360-Degree Experience
ACCENTURE + ADOBE •• Joint Alliance
Live-Marketing Event | Experiential Design | Communications
WEB.COM TOUR •• Broadcast Campaign
Multi-Spot Television + Online Campaign for PGA TOUR
SMALL COMMERCIAL INSURANCE •• New Business Platform
Strategy and Creative Direction | Marketing and Training Content
VIRTUAL REALITY •• Immersive Training for Social Care
An interactive training experience that uses immersive storytelling and experiential learning to develop staff, recruit across human services and help keep kids safe. Oculus VR | 360-Degree Experience
DC SHOES 20|94 •• Product Launch
Award-Winning Campaign Created for International Merchandise Rollout
XR •• Extended Reality | Immersive Experiences
Montage: Creative Direction, Strategy & Development of 360-degree, AR | VR content and experiences for retail, brand engagement, education & training
CFDA | Cadillac •• Site-Specific Installation
72-screen live marketing of fashion & jewelry and automobiles in pop-up co-branded NYC | SoHo showroom and public co-working space.
LIBBEY GLASS ••• e-Commerce Product & Lifestyle Content
Creative Direction + Content Strategy | Global Glass & Tableware Manufacturer - Multi-Retailer Digital Shelf Assets
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