Creative Direction | Pre-School Show Branding | Millennial Parent Targeted Off-Air Campaign
Challenge: Create show branding and off-air promo campaign for a re-imagined "Mr. Roger's Neighborhood," now told through the adventures of Daniel Tiger, a much-loved character from the original series.
Solution: The show introduces a new generation of preschool viewers to a "neighborhood" with a rich legacy. The simple and iconic image of Mr. Roger's trademark red cardigan is referenced in the ads and in the new branding. As in the original show, "Daniel Tiger's Neighborhood" gives very young viewers simple ways to deal with life's little ups and downs, and the off-air campaign clearly conveys that benefit for both the kids and their parents.