WellCare provides managed-care health plans primarily through Medicaid, Medicare Advantage and Medicare Prescription Drug plans for more than 4.4 million members across the country.  WellCare Health Plans, Inc. is the holding company for several subsidiaries, including WellCare, Staywell, HealthEase, Harmony, and 'Ohana.
Challenge:  Each year new members flood the company's customer service and member care call centers with questions about their plans.  Though the answers to almost all questions can be found in their printed handbooks, they prefer the immediacy and personal touch provided by the customer care specialists.  
Solution:  Working in conjunction with WellCare Marketing and Member Loyalty & Retention teams, I wrote, designed and produced this interactive video that is generated as a dynamic and personalized presentation for each new member.  The video walks the member through important details of their plan like cost-sharing & deductibles, PCP name and address, member portal signup and a benefits overview.  
This short, personalized and interactive video-based "welcome" and onboarding presentation delivered immediate ROI by substantially decreasing call center activity and reducing "rapid disenrollment" or premature cancellation.  The easily understandable overview answers basic questions and acts as a quick, accessible and shareable reference for members, their families and caregivers.     
Creative Direction | Research | Content Strategy | Script & Copy + Design | Production

Script and Storyboard created specifically for dynamic data integration

Explainer Video for WellCare Interactive Experience

Personalized Welcome Animation
Personalized Welcome Animation
User-Specific Plan Information
User-Specific Plan Information
Detailed Primary Care Provider Contact Information
Detailed Primary Care Provider Contact Information
Unique Card Details For Each User's Specific Plan
Unique Card Details For Each User's Specific Plan
Location-Based Urgent Care Facility Recommendations
Location-Based Urgent Care Facility Recommendations
Personalized Co-Pay Information For Each User
Personalized Co-Pay Information For Each User

More to See...

NETWORK A •• Action Sports Media
Creative Direction, Content Strategy, Experience Design and Experiential Marketing for Online-Only Video Network
PTA | ON-DEMAND TRAVEL •• Multi-Platform Media Start-Up
Direction & Design, Content Strategy, Development & Production, Branding and Promotion for On-Demand / OTT Travel Entertainment Network & Travel+Leisure Magazine Content Partner.
WEB.COM TOUR •• Broadcast Campaign
Multi-Spot Television + Online Campaign for PGA TOUR
CFDA | Cadillac •• Site-Specific Installation
72-screen live marketing of fashion & jewelry and automobiles in pop-up co-branded NYC | SoHo showroom and public co-working space.
SMALL COMMERCIAL INSURANCE •• New Business Platform
Content Strategy & Creative Direction | Marketing and Training Content
ACCENTURE + ADOBE •• Joint Alliance
Live-Marketing Event | Experiential Design | Communications
HOME RENOVATION & DESIGN •• Virtual Showroom Experience
Augmented Reality Application • Mobile XR Product Visualization, Interior Design Assistant and e-Commerce Shopping Tool.
VIRTUAL REALITY •• Immersive Training for Child Welfare
An interactive in-home assessment training experience that uses immersive storytelling and experiential learning to develop staff, recruit across human services and help keep kids safe. Oculus VR | 360-Degree Experience
TOURIUS •• Learning Adventures
Branding and identity development, website design, catalog, uniform and merchandise for educational travel and voluntourism business. Service Design and Customer Experience Strategy
WOWSBURG •• Brand Strategy | Creative Development
Identity Design and go-to-market Strategy for Start-Up Digital Company
Back to Top