WellCare provides managed-care health plans primarily through Medicaid, Medicare Advantage and Medicare Prescription Drug plans for more than 4.4 million members across the country.  WellCare Health Plans, Inc. is the holding company for several subsidiaries, including WellCare, Staywell, HealthEase, Harmony, and 'Ohana.
Challenge:  Each year new members flood the company's customer service and member care call centers with questions about their plans.  Though the answers to almost all questions can be found in their printed handbooks, they prefer the immediacy and personal touch provided by the customer care specialists.  
Solution:  Working in conjunction with WellCare Marketing and Member Loyalty & Retention teams, I wrote, designed and produced this interactive video that is generated as a dynamic and personalized presentation for each new member.  The video walks the member through important details of their plan like cost-sharing & deductibles, PCP name and address, member portal signup and a benefits overview.  
This quick and personalized video cuts down on expensive call center activity and prevents new members from cancelling their enrollment due to lack of information or confusion about the plan.     
Creative Direction | Content Strategy | Script & Copy + Design

Script and Storyboard created specifically for dynamic data integration

Explainer Video for WellCare Interactive Experience

More to See...

XR •• Extended Reality | Immersive Experiences
Montage: Creative Direction, Strategy & Development of 360-degree, AR | VR content and experiences for retail, brand engagement, education & training
NETWORK A •• Channel Promotion & Identity
Social Video & Mobile Campaign for Online Video-First Action Sports Channel
PTA •• Multi-Platform Media Start-Up
Direction, Design, Brand & Content Strategy + Promotion for On-Demand Travel Entertainment Network
WEB.COM TOUR •• Broadcast Campaign
Multi-Spot Television + Online Campaign for PGA TOUR
TOURIUS •• Learning Adventures
Branding and identity development, website design, catalog, uniform and merchandise for educational travel and voluntourism business. Service Design and Customer Experience Strategy
HOME RENOVATION & DESIGN •• Virtual Showroom Experience
Augmented Reality Application • Mobile XR Product Visualization, Interior Design Assistant and e-Commerce Shopping Tool.
M•A•C COSMETICS •• Interactive Video Advertising
Choose-Your-Adventure Holiday Campaign Extension | Mobile | Sharable | Measurable
CFDA | Cadillac •• Site-Specific Installation
72-screen live marketing of fashion & jewelry and automobiles in pop-up co-branded NYC | SoHo showroom and public co-working space.
S.N.A.P. Benefits •• VIRTUAL REALITY TRAINING
Soft Skills interview-based training experience for social services caseworkers. Immersive storytelling with dynamic user-guided narrative and natural voice processing. Oculus VR | 360-Degree Experience
VIRTUAL REALITY •• Immersive Training for Social Care
An interactive training experience that uses immersive storytelling and experiential learning to develop staff, recruit across human services and help keep kids safe. Oculus VR | 360-Degree Experience
Back to Top