Challenge:  Create a series of broadcast spots and supporting graphics for PGA TOUR that both increase viewer awareness and explain the fundamentals of the Web.com Tour.  Spots air nationally during major televised tournaments.  
Solution:  The Web.com Tour is one notch below the big leagues and the final step before stardom for many of the TOUR's biggest names.  The Web.com Tour (formerly known as the Nationwide Tour) is golf's path to the PGA TOUR, where up-and-coming players compete for a coveted TOUR card.   
The "path" was literally conveyed with a red line that dramatically unfolds throughout the spots.  It ends by underscoring the sponsor logo, memorably tying Web.com's red, white and blue branding to the TOUR. 
Campaign Print & Digital 

More to See...

PBS KIDS •• Branding + Promotion
Creative Direction, Brand Development, Digital Marketing Strategy and off-air Launch Campaign for (now iconic) Children's Educational Programming | "Daniel Tiger" From the archive - but timeless.
PTA •• Multi-Platform Media Start-Up
Direction, Design, Brand & Content Strategy + Promotion for On-Demand Travel Entertainment Network
CFDA | Cadillac •• Site-Specific Installation
72-screen live marketing of fashion & jewelry and automobiles in pop-up co-branded NYC | SoHo showroom and public co-working space.
TOURIUS •• Learning Adventures
Branding and identity development, website design, catalog, uniform and merchandise for educational travel and voluntourism business. Service Design and Customer Experience Strategy
M•A•C COSMETICS •• Interactive Video Advertising
Choose-Your-Adventure Holiday Campaign Extension | Mobile | Sharable | Measurable
S.N.A.P. Benefits •• VIRTUAL REALITY TRAINING
Soft Skills interview-based training experience for social services caseworkers. Immersive storytelling with dynamic user-guided narrative and natural voice processing. Oculus VR | 360-Degree Experience
HOME RENOVATION & DESIGN •• Virtual Showroom Experience
Augmented Reality Application • Mobile XR Product Visualization, Interior Design Assistant and e-Commerce Shopping Tool.
DC SHOES 20|94 •• Product Launch
Award-Winning Campaign Created for International Merchandise Rollout
NETWORK A •• Action Sports Media
Creative Direction, Content Strategy, Experience Design and Experiential Marketing for Online-Only Video Network
XR •• Extended Reality | Immersive Experiences
Montage: Creative Direction, Strategy & Development of 360-degree, AR | VR content and experiences for retail, brand engagement, education & training
Back to Top