Challenge:  Create a series of broadcast spots and supporting graphics for PGA TOUR that both increase viewer awareness and explain the fundamentals of the Web.com Tour.  Spots air nationally during major televised tournaments.  
Solution:  The Web.com Tour is one notch below the big leagues and the final step before stardom for many of the TOUR's biggest names.  The Web.com Tour (formerly known as the Nationwide Tour) is golf's path to the PGA TOUR, where up-and-coming players compete for a coveted TOUR card.   
The "path" was literally conveyed with a red line that dramatically unfolds throughout the spots.  It ends by underscoring the sponsor logo, memorably tying Web.com's red, white and blue branding to the TOUR. 
Campaign Print & Digital 

More to See...

PBS KIDS •• Branding + Promotion
Creative Direction, Brand Development, Digital Marketing Strategy and off-air Launch Campaign for (now iconic) Children's Educational Programming | "Daniel Tiger" From the archive - but timeless.
DC SHOES 20|94 •• Product Launch
Award-Winning Campaign Created for International Merchandise Rollout
PERSONALIZED INTERACTIVE ONBOARDING VIDEO •• Medicare
National health insurance "new joiner" welcome presentation and personalized plan benefits overview. Dynamic, data-customization | accessed via email PURL
S.N.A.P. Benefits •• VIRTUAL REALITY TRAINING
Soft Skills interview-based training experience for social services caseworkers. Immersive storytelling with dynamic user-guided narrative and natural voice processing. Oculus VR | 360-Degree Experience
NETWORK A •• Action Sports Media
Creative Direction, Content Strategy, Experience Design and Experiential Marketing for Online-Only Video Network
VIRTUAL REALITY •• Immersive Training for Social Care
An interactive training experience that uses immersive storytelling and experiential learning to develop staff, recruit across human services and help keep kids safe. Oculus VR | 360-Degree Experience
M•A•C COSMETICS •• Interactive Video Advertising
Choose-Your-Adventure Holiday Campaign Extension | Mobile | Sharable | Measurable
CFDA | Cadillac •• Site-Specific Installation
72-screen live marketing of fashion & jewelry and automobiles in pop-up co-branded NYC | SoHo showroom and public co-working space.
NETWORK A •• Channel Promotion & Identity
Social Video & Mobile Campaign for Online Video-First Action Sports Channel
ACCENTURE + ADOBE •• Joint Alliance
Live-Marketing Event | Experiential Design | Communications
Back to Top