Challenge:  Home renovations can be expensive and stressful.  With hundreds of furnishing options, surface materials and accessories to consider, how do you know where to begin and what style to choose?  And finally, how do you know that the furnishings, accessories or finishes that catch your attention will look right and fit correctly in your space without comparing them in a showroom first?
Solution:  We designed a unique augmented reality application and accompanying site for DuPont Corian® that enables shoppers to plan their bathroom, visualize furnishings dimensionally and then complete purchases in a few simple steps. 
The accessible AR application offers shoppers the opportunity to “step into” three virtual photo-realistic bathroom environments and explore unique designer-curated collections.  Users can then bring elements from the virtual environment into their own physical space, giving them the opportunity to truly try before they buy. 
The application of AR technology and 3D content affords DuPont Corian® Design the unique opportunity to allow their customers to progress through the complete e-commerce lifecycle while fully visualizing and validating their design choices at critical decision points.
Creative Direction & Strategy | Concept Development | Experience Design | Content Design 

Augmented Reality Explainer Video / Demonstration

Photo-Realistic 3D Product Images: All products were reproduced to exact manufacturer specifications in "digital twin" format, allowing them to be created once, customized in real time by users and utilized throughout the experience in multiple configurations. 
Accompanying Web Site:  The first step of the process was to create a completely new online shopping experience.  Additional space planning and visualization tools (like real-time 3D room viewing capability) were incorporated to augment the online experience as demonstrated in this brief explainer video.

Online Visualization Tool Explainer

Featured AR Experience at SXSW 2019
Featured AR Experience at SXSW 2019

More to See...

CFDA | Cadillac •• Site-Specific Installation
72-screen live marketing of fashion & jewelry and automobiles in pop-up co-branded NYC | SoHo showroom and public co-working space.
WEB.COM TOUR •• Broadcast Campaign
Multi-Spot Television + Online Campaign for PGA TOUR
MODULAR CONTENT SYSTEM ••• Digital Shelf
Foundational video and image library for multinational snack foods, confectionery and beverage company. FMCG digital shelf assets for e-commerce. Content Strategy + Creative Direction
SMALL COMMERCIAL INSURANCE •• New Business Platform
Content Strategy & Creative Direction | Marketing and Training Content
S.N.A.P. BENEFITS •• VR-Based Training Experience
Soft skills-focused, in-person interview training for social services caseworkers. Immersive storytelling with dynamic user-guided narrative and natural language processing voice interface. Oculus VR | 360-Degree Experience
NETWORK A •• OTT Channel Promotion & Identity
Social Video & Mobile Campaign for Online Video-First Action Sports Channel
NETWORK A •• Action Sports Media
Creative Direction, Content Strategy, Experience Design and Experiential Marketing for Online-Only Video Network
PTA | ON-DEMAND TRAVEL •• Multi-Platform Media Start-Up
Direction & Design, Content Strategy, Development & Production, Branding and Promotion for On-Demand / OTT Travel Entertainment Network & Travel+Leisure Magazine Content Partner.
DC SHOES 20|94 •• Product Launch
Award-Winning Campaign Created for International Merchandise Rollout
PERSONALIZED INSURANCE ONBOARDING •• Interactive
National health insurance video-based "new joiner" welcome presentation, personalized benefits overview and on-the-go reference. Dynamic data-customization | securely accessed | continuously updated.
Back to Top