Challenge:  Create a memorable identity for an online real estate video and photo sharing service specifically targeted to younger sellers, DIY'ers and the FSBO (for sale by owner) market. 
Anyone who has ever bought or sold an apartment or house is aware of the importance of photographs and video in making the all-important first online impression.  Wowsburg promises to make tutorials, social sharing and feedback easy for users who prefer to handle that aspect of the sale themselves.
Solution:  The perfect house, from the perfect angle on a perfect day may not be possible to capture in a photo or video, so that idyllic image is conveyed instead with this iconic representation.  The new logo and company name reflect the this-is-it moment of seeing your next home for the first time.
Creative Direction | Brand & Identity Development + Design 

More to See...

LIBBEY GLASS ••• e-Commerce Product & Lifestyle Content
Creative Direction + Content Strategy | Global Glass & Tableware Manufacturer - Multi-Retailer Digital Shelf Assets
ACCENTURE + ADOBE •• Joint Alliance
Live-Marketing Event | Experiential Design | Communications
MODULAR CONTENT SYSTEM ••• Digital Shelf
Foundational video and image library for multinational snack foods, confectionery and beverage company. FMCG digital shelf assets for e-commerce. Content Strategy + Creative Direction
HOME RENOVATION & DESIGN •• Virtual Showroom Experience
Augmented Reality Application • Mobile XR Product Visualization, Interior Design Assistant and e-Commerce Shopping Tool.
S.N.A.P. BENEFITS •• VR-Based Training Experience
Soft skills-focused, in-person interview training for social services caseworkers. Immersive storytelling with dynamic user-guided narrative and natural language processing voice interface. Oculus VR | 360-Degree Experience
WEB.COM TOUR •• Broadcast Campaign
Multi-Spot Television + Online Campaign for PGA TOUR
DC SHOES 20|94 •• Product Launch
Award-Winning Campaign Created for International Merchandise Rollout
M•A•C COSMETICS •• Interactive Personalized Advertising
Choose-Your-Adventure Holiday Campaign Extension | Mobile | Video-Based | Social | Shareable | Measurable
NETWORK A •• Action Sports Media
Creative Direction, Content Strategy, Experience Design and Experiential Marketing for Online-Only Video Network
SMALL COMMERCIAL INSURANCE •• New Business Platform
Content Strategy & Creative Direction | Marketing and Training Content
Back to Top